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Xbox

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Video: Xbox CEO Asha Sharma flags affordability push for Project Helix amid hardware crisis

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Xbox CEO Asha Sharma flags affordability push for Project Helix amid hardware crisis

Aug 30, 2026

BBC News segment features Xbox CEO Asha Sharma discussing next-generation hardware plans. She highlights the need to balance performance with affordability and efficiency for Project Helix, citing a hardware and component crisis partly linked to AI spending. Sharma notes the console will support PC games and emphasizes giving consumers more choice in play and purchase options.

Source: BBC News

Video: Xbox CEO Asha Sharma calls Halo a key franchise with long heritage

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Xbox CEO Asha Sharma calls Halo a key franchise with long heritage

Aug 29, 2026

BBC News clip features Xbox CEO Asha Sharma stating that Halo remains important to the company's portfolio due to its history and player appeal. She emphasizes a long-term view and promises additional news on the franchise. The segment is a brief excerpt from her Gamescom interview. Sharma, appointed February 2026 as EVP and CEO of Xbox succeeding Phil Spencer, draws on her background in AI products and consumer platforms. The clip uses direct audio without additional graphics, experts, or counterpoints.

Source: BBC News